Available for projects · Glasgow, Scotland · he/him

Learning experiences
that change behaviour.

I design across e-learning, live sessions, games and AI — with the creative range to engage and the rigour to make it land. For L&D and people teams who want more than completion rates.

Learning Experience DesignerFacilitator & SpeakerAI EnablementCreative TechnologistEducator
Sean — learning designer and AI practitioner
Industry awards
2× Winner
220%
Engagement lift on the advocacy programme
6
L&D tools built with AI as pair programmer
300+
In the room for a single session
NOW:
Learning Experience DesignBehaviour-first designFacilitation & WorkshopsKeynotes & SpeakingLearning games & simulationsAI Workflow DesignClaude & Claude CodeCustom L&D ToolingBlended & Digital LearningLearning Analytics

What I do

Three ways into the same problem.

Three ways in — each rooted in the same question: did anything actually change?

01
Learning Experience Design

Whatever form the learning needs to take.

  • ·Instructor-led & live sessions
  • ·Learning games & simulations
  • ·Livestream & video
  • ·E-learning & blended
02
Facilitation & Speaking

Rooms and stages that move people from talking to doing.

  • ·Workshop design & facilitation
  • ·Capability-building sessions
  • ·Keynotes & conference talks
  • ·Train-the-trainer
03
AI Enablement

AI that extends what a team can produce.

  • ·AI workflow design & automation
  • ·Custom L&D tooling
  • ·Team upskilling & consultation
  • ·Augmenting existing processes

Selected work

Things I've actually shipped.

Three projects, one per discipline — an award-winning advocacy programme, an AI-built analytics tool, and a workshop that moved client KPIs.

Beko · Influencer learning
fig. 01 — platform engagement growth
Advocacy · Beko “Grundig Gurus”

Turning colleagues into product influencers

Beko’s showroom training stopped overnight in the pandemic. As consultant and trainer, I enabled 10 colleague “Grundig Gurus” to create content for an audience of 2,000+ — driving a 220% rise in platform use and engagement.

220% engagement · 2× award-winning
Avidity · AI-built tooling
fig. 02 — survey to leadership dashboard
AI Enablement · Claude Code

A learning-needs survey, built and deployed with AI

I pitched, built and deployed Avidity’s first learning-preferences and needs analysis — logic-driven, accelerated with Claude Code, with a bespoke dashboard surfacing LMS data to senior leadership.

Org-wide · live dashboard
Danone · Facilitation
fig. 03 — persona to handbook map
Facilitation · Persona & influence

A persona & influence workshop, with a handbook from the room

Run for client accounts including Danone: mapping customer personas and how to build rapport and influence them — every delegate leaving with a bespoke handbook built from their own session inputs.

90%+ NPS · KPI lift

How I work

Three principles, held honestly.

01

Start with behaviour, not content.

The first question isn’t “what should we teach?” — it’s “what do people need to do differently, and why aren’t they doing it yet?” Outcomes in measurable terms, before a single slide.

02

Design experiences, not courses.

People remember what they do and feel, not what they’re told. I build resources for the moment of need and experiences worth turning up for — games, live sessions, simulations — not content to be completed.

03

Build agile, prove it works.

Ship small, test with real people, iterate. AI accelerates the build; evidence decides what stays. I’m honest about what’s working and what we’re still betting on.

Writing

Thinking, shown working.

Notes on learning design, AI workflows, and whether any of it actually changes behaviour.

Learning Design· 29 Oct 2025· 3 min

Death to PowerPoint

Too many learning experiences begin and end with a slide deck. Real impact comes from designing for outcomes, interaction, and story.

Fresh thinking that breaks the norm in delivery of training. This refreshing approach lands really well with client contacts. I watched you break down a tricky client contact in a major pitch, which is no mean feat. Your enthusiasm and memorable ways to deliver content are a really effective asset.
Business Unit Director · Client pitch & training delivery
Sean
§ APPROACHBehaviour-first. Designed for the Tuesday afternoon when someone has to do the thing differently — not the briefing room.
x:0 y:0Glasgow, Scotland · he/him

About

Started on a shop floor. Ended up here.

I didn’t start in learning and development — I started on a shop floor, coaching teams and getting quietly obsessed with the one thing I still care about: why some people leave a session and do something different, and others don’t move at all. A decade across FMCG, tech and professional services later, that question is still the job.

The moment I come back to most isn’t a metric or an award. It’s watching a room of people who came in sceptical leave having actually shifted something.

The route here

  1. 2011Managing retail teams — first got obsessed with why some people grow and others don’t.
  2. 2015Led Scotland’s highest-turnover store. £32m, 50+ people.
  3. 2021First learning design role. Stopped accepting page-turners with a quiz.
  4. 2022Part of the team behind two national awards — 220% engagement lift.
  5. 2024Led the learning design strand of a major commercial pitch. Won unanimously.
  6. Nowtinyshoe — doing it independently, with AI as the sharpest tool yet.

Let’s talk

Got something to fix? Describe it.

Start a conversation