Advocacy · Learning design
Turning colleagues into product influencers.
Beko
Client
Danone
Format
Facilitation · Persona & influence
Headline result
90%+ NPS
Status
Completed
↳ The brief
What they came in with.
Client-facing teams needed to get sharper at reading their customers and influencing them — not with a generic “communication skills” deck, but something tailored to the real people they deal with.
The flagship session was run for Danone, with versions personalised for several other client accounts.
↳ The move
What I did.
I designed and ran a workshop that mapped the specific customer personas each team encounters — what drives them, and how to build rapport, inspire and influence each type. It was hands-on: delegates worked their own customers, not hypothetical ones.
The twist was the follow-through. After the session, each group received a bespoke handbook built from their own inputs during the workshop — a personalised reference for influencing their actual customers, not a set of generic notes.
↳ The result
What changed.
90%+
NPS (L1)
Level-1 evaluation scores across delegates — feedback was consistently high.
KPI
uplift
Delegates reported the session helped them engage their customers, with a lift in KPI performance off the back of it.
Bespoke
handbook per group
Each group left with a personalised influence handbook built from their own session inputs.
This would have been easy just to send me the link for old training slides, but instead you suggested a build that might suit us and the client. Your offer to tailor the content was appreciated. As a result, we have a great selling-skills intro and I feel much more confident with our credentials.— Account Controller · Danone